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Love Stories is a boutique underwear and clothing brand. They make high quality, beautiful, feminine pieces that are designed to be super comfy. 

The target audience for this project are 25-45 year old women who are used to having to choose between 2 types of underwear -

1. Sexy or pretty underwear designed for looks not comfort.

2. Every day functional but plain underwear. 

The purpose of the ads is to create brand awareness. The tone is playful, feminine and friendly. The copy inspires these women to think differently about their underwear choices. They don’t need to compromise looks for comfort. Everyone deserves to feel great every day.