Owned by Farfetch, Browns is a British boutique department store and online retailer selling luxury designer brands. The website receives roughly 200K visitors per month.

Brown’s target audience is fashion conscious men and women aged 20-45, who want a curated selection of high-quality, luxury goods.

The brand tone is intelligent, warm and witty. When writing about the products it is just as important to sell the technical and unique features of the product as it is to make the reader smile.